h&v.net

Somebody far cleverer than me said recently. If Randy had been born penniless in Tipton, as opposed to the son of a billionaire, he would have still become a millionaire by now. He is astute, business-savvy and a great PR machine. This club is infinitely better off with him than under Doug.

After some hefty Season Ticket price increases we’ve had supporters on here virtually saying “thanks for giving me the opportunity to give you more money Randy & feel free to charge me more if you like” whilst deriding anybody that dare question the rise. There’s a similar point made by mb 4 before this if you don’t believe me!

None of this should be implied that I have any criticism of Randy and his team. It’s just an observation. In fact the kudos of “giving” our shirt sponsorship away is invaluable. It promotes our “brand” (yuk! yuk! Wash my mouth out I hate that term) and actually makes shirt sponsorship even more valuable. It sends out the message to other clubs that we’re not wholly money focused (You hear that RedScouse? You want Barry pay us what we want. What he’s worth, for we, unlike you have money to burn!).

Don’t just automatically assume that this was just some simple an altruistic gesture, for you underestimate the fantastic businessman that is Randy Lerner. And boy are we lucky to have him.